Category Archives: Interviews

The Reporter-Turned-Refugee

A journalist’s job is to tell a story. It’s not a profession that pays the highest salary, nor is it one that earns the most respect. Those who choose this path, however, are usually incredibly passionate, willing to take risks to share the truth.

But what happens when you take a journalist who is a minority, place him in a war-torn country, reporting on extremist groups? You become a target. This is exactly what happened to 30-year-old Hasib (not his real name), a Hazara from Afghanistan, who is currently living as a refugee in one of the wettest cities in the world, Bogor.

Hasib meets me on his street outside of a small warung (small shop). He welcomes me and leads me down a small gang (alleyway) that ends at a dark-looking house. He takes me down the side of the house, through a narrow path that opens up to a small back area, with a dark bedroom, a corner with a sink and a stove, and an outside area where the bathroom sits. The back quarter is surrounded by chicken wire and overlooks a rice field.

“Where would you feel comfortable?” Hasib asks me sincerely.

I look around and see a rusty metal chair. In front of it sits a small coffee table. “This looks good,” I say as I point to the chair. “But where will you sit?” I ask him. He says that it’s absolutely no problem and rushes off to fetch another chair from his landlord’s front porch.

Once I settle down, I take a moment to look around. Hasib’s concrete-clad confines are small and dimly lit, and there’s no escape from the damp Bogor air. But his situation has done nothing to dampen his spirits. Hasib asks me if I have eaten and insists he prepare some food. I accept, understanding the Aghani custom – very similar to Indonesia’s – of always offering something to eat and drink to guests that grace your home.

Hasib brings out a pre-cooked meal of kidney beans in a tomato and spice sauce, and puts it in a pan on the stove to heat up. He sits down in front of me as I begin asking him questions about his life.

'Hasib' the former reporter, now a refugee awaiting an uncertain future in Bogor, Indonesia
‘Hasib’ the former reporter, now a refugee awaiting an uncertain future in Bogor, Indonesia

“How much rent do you pay here?”

“Rp.600,000 (USD 44) per month,” he answers. “It’s the cheapest I could find and my landlord is very kind to me.”

As the aromatic smell of the beans begins to fill the room, Hasib tells me about his former life as a journalist back in Afghanistan. During his time at the Daily Outlook Afghanistan, his office and colleagues were attacked by extremist groups over allegations of blasphemy. The bureau was shut down. He later worked at the The Daily Afghanistan Express.

“My colleagues in The Daily Afghanistan Express fled; some are still missing while others have been sent to prison. I am not sure whether they are alive or have been persecuted,” he tells me. Hasib, having written countless articles about extremist groups responsible for the attacks, became a target.

Hasib excuses himself to switch off the stove as the beans are cooked. He prepares a plate each, served with some Afghani bread. “Please, I hope you like it,” he says. The beans are delicious, with a kick from the chilli they’re cooked in. Hasib gives me some homemade yoghurt to control the spice. We continue our discussion.

“Why did you come to Indonesia?”

“I had no choice,” he answers honestly. “I fled from Afghanistan to Pakistan, where I stayed for 16 months, but the situation there was also terrible. Innocent women, some of whom were family members, and a small girl I knew by the name of Tabasom Shukria, were beheaded. I believe they were after me for the articles I had written against Lashkari Jhangvi, an extremist group in Pakistan.

“The only thing I knew about Indonesia before coming here was the stories of refugees drowning in boats out at sea. I covered these stories while I was a journalist. I never dreamt I would end up a refugee out at sea as well.”

In the chaos of war, Hasib hastily reached out to an agent to help him seek asylum in another country. He handed over a large sum of money and followed instructions, boarding a plane to Dubai. It was here that he learned he would be seeking refuge in Indonesia. He flew from Dubai to Malaysia, where he got on a boat and crossed the Straits of Malacca to Sumatra, eventually boarding the last plane he would fly in 2.5 years, from Medan to Jakarta.

Like all asylum seekers who first arrive in Indonesia, Hasib reported himself to the United Nations High Commissioner for Refugees (UNHCR) in Jakarta. “I felt safe for the first time in a long time,” he tells me. It took the UNHCR two years to grant Hasib refugee status, which is now valid for 1.5 years. Refugees are not allowed to work or attend school in Indonesia while waiting to be resettled in a third country. If their case is rejected by the UNHCR, they must return from where they came.

“How do you survive without earning a salary?” I ask.

“Through donations from my friends and colleagues back home. I save money by eating once a day; sometimes I go hungry.”

I look down at my plate and am deeply moved that Hasib has shared some of his treasured food rations with me.

“I live a hermit’s life,” Hasib says while smiling. “I sit where you’re sitting and listen to music while reading or writing poetry. I also teach the women of the Indonesian Women Support Group Center voluntarily. Sometimes I get called to help with interpretations.”

When asked what his life feels like to him, he answers, “like a bad nightmare”. Hasib believes people don’t view refugees as human beings. “I’m broken. I often get splitting headaches, chest pain and fevers, but I can’t afford healthcare,” he shares.

Hasib only hears from his family back home sporadically. “I don’t even know if my family are alive.” He has two sisters and three bothers living as refugees in Pakistan, a country nearly as dangerous as Afghanistan.

Hasib, like approximately 14,000 other refugees in Indonesia, lives day to day, waiting patiently in limbo to be resettled in the United States, New Zealand, Australia or Canada. “If Indonesia would resettle me, I would be extremely happy,” he smiles. Sadly for Hasib and his fellow refugee friends, Indonesia has not signed the 1951 Convention Relating to the Status of Refugees and will not resettle refuge-seekers.

President Trump’s 120-day refugee ban directly affects Hasib and has thrown a spanner in the works for all refugees in Indonesia who are waiting for resettlement. As Indonesia is still accepting asylum seekers and refugees, we can expect the UNHCR to experience an even greater backlog of refugees waiting for resettlement in a third country.

I ask Hasib, “How does President Trump’s ban make you feel about the potential of ending up in the United States?”

“I am worried I would be looked upon as a bad human in the United States,” he says. “Minds are being injected with pointless thoughts that Muslims are not good people and that we are not welcome. The ban is a very negative initiative. It doesn’t only paralyse Muslims, but the entire world.”

“What will you do if and when you are resettled?”

“I will continue to be a journalist,” he says. “I’ll dedicate my work to humanity. I will never forget the people of Indonesia; people are kind here.”

Hasib’s story is one of suffering, having been on the run for most of his life. But even through the sadness in his eyes, warmth exudes. Although his stories are heartbreaking, he is still smiles, laughs and shares kindness with others.

Hasib would like to convey the following messages to authorities around the world:

“I plead for humanitarian assistance. I plead for you to open your arms to refugees and asylum seekers. Please don’t ignore us; we are innocent people. I plead that you spend a moment to feel what it is like to live in our shoes. I beg for empathy.”

Original article published on Indonesia Expat on February 13, 2017.

Foreign Experts Can Help Nationals Develop Indonesia: Gene Sugandy

Gene is the Division Manager for Residential Tenant Representatives at Colliers International, helping newly repatriated expats navigate the property minefield in Jakarta. With the Internet boom in the late ‘90s, Gene and her partner Danielle Surkatty created the very popular expat website Living in Indonesia, a site that today averages 95,000 unique visits a month. Gene talks to us about her work, personal life and frustrations with the government’s negative attitudes towards expatriate workers.

How did you end up on the shores of this archipelago?

After I completed my University studies in the US I was in a serious relationship with an Indonesian gentleman. Our visas were expiring so he suggested that I come to see Indonesia. I took him up on the offer and later we were married and raised our family here in Jakarta. Thirty years later I am still experiencing Indonesia.

You’ve been working for Colliers International since 2010, helping incoming expats find suitable housing, as well as helping with orientation upon arrival. What do you love about your job?

When I first arrived in Indonesia I was not aware that there were companies such as Colliers that offered assistance and guidance to expats. Knowing how difficult it was for me and how many misunderstandings I had experienced, I am grateful that now I can share my ‘harder found’ experiences with others so that they can avoid some of the mistakes that I know that I made, but also give them a heads up in what to expect during their posting here in Indonesia.

What challenges do newcomers experience when trying to face the property market without expert help?

Indonesia is one of the few countries in the world that requires the entire rental amount for the full term of the lease to be paid in advance. Because of this, it is sometimes difficult to have the landlord be responsible for repairs or maintenance after they have received the lump sum in advance. Therefore, it is highly advised that the house be properly audited prior to the handover and move in to determine if there are any major problems that need to be repaired. It is our responsibility as a property expert to make them aware of these types of issues and share our local expertise of the communities so they can make an educated decision when choosing a residence for their family.

What’s the first thing you tell new expats who approach you looking to relocate here?

Many of our clients are very apprehensive when they first arrive because they have heard or seen a lot of negative media in their home countries regarding Indonesia, mostly regarding the level of safety for their family. I tell them unfortunately there is not a perfect place to live and sadly terrorism is happening in many other places in the world. I assure them that if they keep an open mind towards their posting that I am confident they will grow to love the people that they meet here and most likely – at the end of their posting – be sad to leave.

Have you noticed a decline in the number of inbound expats to Indonesia?

The number of work permits that have been issued to expats in Indonesia has actually been in decline since 2011. Over the last 12 months we have seen a noticeable decline, not only in the numbers of expats coming into Indonesia, but also the length of time that the work permit is issued for. Undoubtedly the world decline in the oil and gas industry has been a factor as there is a large foreign presence in this sector, however government policy towards foreign investment, as well as the ponderous protocol that is needed to set up a new company, is making initially interested parties turn to neighbouring countries that are more welcoming.

What are your thoughts on recent comments from Mirah Sumirat from Indonesia’s Association of Trade Unions regarding the influx of foreign workers, where she said, “This threat is no joke … [workers] from the United States, South Korea and India must be looked at too.”

The number of foreign workers issued work permits in Indonesia in 2015 was 69,025.This number is not even 1 percent of the total number of people working in Indonesia! How can this possibly be a threat to Indonesian workers?

I would like to point out to Ibu Sumirat and other government officials that in most cases foreign workers actually create jobs for Indonesians. In almost all cases an expat is hired in middle to high management positions where there is a severe shortage of local talent and these expats are tasked with improving the quality of work or product in their industry to try and bring these levels up to a global standard.

Although expats we work with are often impressed with the level of work that is being done in many multinational offices, almost always there is need for improvement so that Indonesian offices can be more competitive with the global market. Often the position will be turned over to a national after being mentored by the expat.

It saddens me to see that currently incoming expats are facing some of the most difficult immigration processes that we have seen over the past several years. Indonesia will continue to fall further and further behind in both talent and product development and deter foreign investment if government decision makers do not realize the many advantages that expats can share. Why not take advantage of learning and sharing knowledge from experts of other countries to expedite the development of Indonesia?

In 1997 you were part of starting the very popular expat site www.livinginindonesia.org. Can you tell us the story behind the site’s creation?

In 1997, my partner Danielle Surkatty and myself were involved with the American Women’s Associations publication – helpful books for expats who are living or planning to move to Indonesia. We often heard that once the expat found the book, which could be three to six months after arriving in Indonesia, they expressed it would have been so much more helpful if they had the information earlier on or even before their move to Indonesia.

We realized that through the Internet it was going to be possible to get the helpful information to many more people and in a timely fashion. We were both long-term expats, so our aim was to help provide a source of information on a wide range of topics that would help expats who are moving to or living in Indonesia.

We actually started the site with five pages of information. Now it is over 1,000! Changes are made to the site daily and I am very excited that we are currently working on a new design that we hope to be launching in 2017.

You are known for your involvement in the Jakarta Players Community Theatre group. What is it about this extra curricular activity that gets your blood pumping?

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Gene acting in a series of short plays titled Status It’s Complicated by the Jakarta Players

 

I have always been interested in the arts and theatre but never had the time to participate until my children were grown. When I was first cast in a production I was so fascinated with how a script came to life through the performance of the cast. Regardless of how small a part might be, every member of the cast is necessary to complete the production. Each member interacts with others to tell the story and it is so rewarding to see the response of the audience.

Can you share any insights into life as a mixed marriage couple?

Any marriage is going to be full of compromises. A mixed marriage is no different, however there are even more issues as you will be faced with not only two different personalities but two different cultures. Both partners will need to have respect for each other as well as their respective cultures and families and also have a very open mind and be willing to accept that you agree to be different.

What’s the biggest positive change you’ve noticed over the years in Jakarta?

The ease that you can communicate with people around the world; my first years in Indonesia took me one month to get a letter from Canada!

If you were president for a day, what would you do?

Schedule a meeting with Immigration, Department of Manpower, Association of Trade Unions, and any other government officials that are involved with foreign investment with the Chambers of Commerce such as AmCham, BritCham EuroCham, IKONID, and open a dialogue to point out the huge advantages that expats are currently bringing to Indonesia. I would like to emphasize that the pros far outweigh the cons; these foreign experts can help nationals develop Indonesia. I would hope this would be one of the first steps to changing some of the negative attitudes of government officials that continue to hinder the needed growth and development of this country.

Thank you, Gene! To get in touch, please email: genesugandy1@gmail.com

Interview with Danone AQUA President Director, Charlie Capetti

Bottled water company AQUA was founded in 1973 by the late Tirto Utomo. When Utomo passed away unexpectedly in 1993, his family was faced with a difficult decision regarding the business. They approached the multinational company Danone, who shared the same values and principles, and the merger was born in September 1998. We meet President Director of Danone AQUA, Charlie Capetti, a Dutch national who has been with Danone for 17 years, seven of which have been in Indonesia.

You’ve been with Danone for many years, from Sales Director in the Netherlands to President Director in Indonesia. Tell us what your role at AQUA Danone entails today.

My role in AQUA is to work with my team on the long-term sustainability and short-term ambitions of the company. We set out a vision for this company and work consistently with all people here to deliver that vision. I see it as my job to create conditions for our employees to thrive in AQUA and develop themselves professionally. There is not a single day that is the same.

Has your experience as a Lieutenant in the Royal Dutch Navy in 1990 had any impact on the way that you conduct business today?

After graduating from University I was an Economics teacher at the Royal Dutch Naval College. In those days in the Netherlands it was compulsory to serve your country.  I learned values like discipline, respect and not giving up when you want to achieve something; values I consider relevant for successful leadership.

Your water comes from 13 springs and 18 factories in Indonesia. What makes your water healthy? How is it processed?

We are very picky about the selection of our springs and follow a strict criteria regarding selection. We carry out scientific research looking at mineral content and other compositions that tell us if it meets the AQUA taste profile, which is influenced by the minerals. We look at the amount of water the natural area has without upsetting the water balance. Then we drill and see if we can find the water, and we check to see how much we can take. If the composition is not good, we stop.

We make sure our water is fresh, tasting good, and meeting health standards. We filter it, of course, with a complex filter system, and then apply Ultra Violet light which kills micro bacteria. You cannot drink the water when it’s on the line, but after a few hours it’s ready. The whole process is natural.

We will be opening factory number 19 in April in South Sumatra.

Danone AQUA is a publically-listed company. What are the projections for 2016?

We are the biggest water brand in terms of volume in the world; about ten times the size of Evian.

The growth of our business comes mainly from two factors: growth of the population (1.5 percent per annum) and growth of the middle class. Households will switch from boiling water to safer, packaged water. Moreover, modern trade grew rapidly, particularly in mini-markets which have helped us grow exponentially. Consequently, projected growth in the bottled water industry in Indonesia is around 10-12 percent per annum.

You have approximately 2 million sales points across Indonesia. How is distribution managed?

I think indeed this is one of our key strengths. We use 75 family-owned distributors who have been part of the business since the beginning. We have 220 depots that distribute into wholesalers that then go to the warung and the toko. 85 percent goes through this system, and the rest goes through mini-marts and supermarkets, done through our own distribution centres, of which we have 14 all over Indonesia. How the product flows is an incredible spider web.

We also have a unique distribution method called AQUA Home Service, or ‘AQUA Ladies’, where we currently empower over 7,000 women in Indonesia to sell AQUA from their homes. We select opinion-leaders and help them build a business selling drinking water, mainly by the gallon using delivery boys on motorbikes.

We have an ambition that everywhere in Indonesia you must be able to find AQUA.

Danone AQUA has 12,500 employees in Indonesia. How does your company ensure personal and professional development?

I don’t know where to start! We have very extensive training programmes for all levels, from operators to executives, leadership trainings and very specific functional, technical programmes. We ensure development of our people via four principles: 60 percent is on-the-job training, 10 percent classroom training, 10 percent online/digital training, and 20 percent through networking. As a result, many of our people are typically long-term employees for whom working at AQUA is a career instead of a job.

How do you help those who do not have access or means of accessing clean drinking water?

AQUA is committed to proactively contribute in this field through an ambitious WASH (Water Access Sanitation and Hygiene) programme aiming to improve the health of thousands of families around Indonesia. Water committees are formed and trained to design the facilities, monitor the works, and ensure proper management long-term. Three types of community groups are targeted: villages surrounding AQUA factories, and remote villages in NTT and NTB through our ‘1L for 10L’ initiative. Currently, the WASH programme has provided benefits to more than 130,000 people in 18 districts, and will continue to grow.

What is Danone AQUA doing to reduce its impact on the environment, namely plastic waste, through your CSR project AQUA Lestari? Are there plans to go large-scale in these endeavours?

AQUA-HKVimageOur business model involves plastic, whether we like it or not. There are a lot of things we can do and have been doing. I made sure we stopped the plastic wrapper on the lid and now our bottles are 100 percent recyclable. I see huge opportunities for us to go further. The technology is there.

AQUA developed AQUA PEDULI (Plastics Waste Recycling Programme) in 1993 as a form of social responsibility to manage plastic waste. Since 2010, 600 scavengers from three cities – South Tangerang, Bandung, Denpasar – involved in our Scavengers Empowerment Programme (PEP) have been empowered to improve their quality of life through access to healthcare and increased recycling expertise.

In Tangerang, we collect 80-90 tonnes of plastic per month, which is crushed in machines and mainly exported to China for recycling. Every month this unit makes enough profit to pay the pemulung, cover costs, and make profits. This project is scalable and I’d like to see this replicated in other cities.

The World Health Organization (WHO) does not consider bottled water an improved or sustainable solution to water access in Indonesia, and other similar countries. What would you say to this?

As the pioneer of Indonesia’s bottled drinking water industry, AQUA continually sets the benchmark for the application of innovative technologies geared towards improving the production process and products. Packaging remains a challenge for the bottled water business, but somehow the impact on the environment is limited by high recycling rates.

We have four pillars in the AQUA Lestari programme: Environment and Water Protection, Green Company, Product Distribution and Community Involvement and Development. These pillars are realized by implementing various social and environmental programmes ranging from upstream (catchment area), middle (AQUA water source area) to downstream.

Do you think there will be a day when Indonesians will have access to clean and free drinking water? And if so, what will this mean for your industry?

Yes, of course. I come from a country where I can drink water from the tap; it’s a human right. We hope that Indonesians one day will also have that choice. Until then, we consider it our duty to make AQUA available as much as possible to provide as many Indonesians with a healthy hydration option.

What are the principles that Danone AQUA holds dearest to its heart?

At the heart of AQUA’s reason for being is a very simple goal: to make available – to as many people as possible – healthy, clean, and pure drinking water that is full of the natural goodness essential to long-term health. We want to do it in the most sustainable way; making sure that everybody in our ecosystem can benefit from AQUA. We make sure whatever we do, we make others part of our story.

 

The Gibbon Whisperer: Meet Chanee Kalaweit

Chanee Kalaweit is a former French national, who in 2012 gained his Indonesian citizenship. Since the tender age of 12, Chanee has dedicated his life to the gibbon, apes living in Asia’s tropical and subtropical rainforests, including in Sumatra, Borneo and Java. Chanee rose to fame when he created a video that went viral, addressing the president of the haze crisis of Sumatra and Kalimantan. We caught up with him in Palangkaraya to find out the full story of his NGO Kalaweit; the biggest gibbon protection programme in the world.

When did you first come to Indonesia?

I left for Indonesia at the age of 18 in May 1998. The first thing I did was go to Borneo for three months to survey and see how bad the deforestation situation was. After three months I realized that a project like mine was needed and the first gibbon programme was born in September 1999.

Why gibbons?

As a kid in France I always loved primates, and the first time I met a gibbon in a zoo, it looked into my eyes so sadly. It was alone and I wanted to help and understand what was wrong. I learned that gibbons are monogamists, which makes it difficult for zoos to carry out successful mating programmes.

I asked the director of the zoo if I could come for free every Wednesday when I wasn’t at school. I did this for five years, from the age of 12. Eventually I started helping other zoos in France with their gibbon programmes.

How did you raise funds to come and set up your charity Kalaweit in Indonesia?

When I was 16 I published a book on gibbon behaviours. Journalists were interested because I was a 16-year-old who wasn’t outside playing soccer with friends. Actress Muriel Robin called me and said, “You want to go to Asia to help gibbons, I want to help you.” She funded me, and to this day she still watches the development of the organization and we are good friends.

Channee with a rescued slow lorisTell us about the work your charity does in protecting the gibbon and other animals in threat.

Kalaweit covers all of Sumatra, Borneo and Mentawai. We have two sanctuaries and a reserve.

We help by:

1) Giving a second chance to animals detained as pets or who are victims of deforestation by rehabilitating and returning them to the wild. 285 gibbons are under our care right now. 2) Securing forestland for conservation – I buy land where biodiversity is very high to make micro-reserves. In Sumatra we have 281 hectares, and in Borneo we have 20 hectares, which we hope will reach 100 hectares by the end of the year. 3) Involving locals in our fight through our radio station and TV programmes.

We also aid the government in protecting reserves. I am a paramotor pilot and I fly over every location once a month – I also do this to illustrate deforestation.

How much does the forestland you buy for conservation purposes cost?

In Sumatra it costs around Rp.15 million per hectare and in Borneo around Rp.25 million per hectare.

Do any palm oil concession owners get involved with conservation?

You see big companies who own thousands of hectares of forestland trying to do good to protect their image. Some companies will actually keep 10 percent of their concession as a sanctuary for animals.

In Sumatra I released siamang gibbons into a 2,000-hectare reserve owned by a private guy in a palm oil concession. It will be very difficult for him to change his mind now, as I’ve released animals into his forest which we accompanied with a big publicity campaign.

Chanee made a video addressed to the president of Indonesia about the haze crisis of 2015
Chanee made a video addressed to the president of Indonesia about the haze crisis of 2015

The video you shot during the haze crisis went viral and really helped to raise awareness about this serious issue. Can you tell us what inspired you to make this video?

When you fight this industry you have to protect yourself by making yourself well-known. I was very upset as a father to see my kids very sick and people dying because of smoke and palm oil.

I never imagined the video would go viral. When I uploaded it, the next morning there were 35,000 views. The Minister of Forestry asked me to come to Jakarta, but it just felt like they didn’t want me to cause any more ‘problems’. I really feel like nothing will change. This year, if we have a dry season, the same thing will happen.

What is the biggest challenge you face?

The lack of law enforcement in Indonesia. There are also still many high profile people in Indonesia who work for the government yet still keep protected animals in their homes – because they can and they don’t care. When law enforcement doesn’t work, you can’t expect much.

You state that the forests of Indonesia will disappear by 2030. Do you see any progression from the government towards stopping this?

It’s the biggest frustration because you feel just like a witness. After logging takes place, forests still remain, although in bad shape. My goal was to secure forestland after logging to protect the animals left behind, but since 2000 every single piece of land is being converted to palm oil plantations.

The government thinks that companies who own concessions for palm oil don’t operate outside of their boundaries, but in fact there is a lot of land being used for palm oil plantations outside of these concessions, which are under private ownership, and are destroying forest, even on peat land. There is a moratorium, but this only applies to companies and not individuals.

Chanee with a proboscis monkeyWith all the frustrations and difficulties you face, are you still optimistic that you can make a difference?

Every hectare of land and every animal saved is a victory.

I learned that the goal is less important than the process. If I know that the end of the world will be next week, I will still save gibbons because it’s what I do. I don’t want to be pessimistic because I will lose the energy to keep fighting. We just have to act.

Are you seeing a positive response from the listeners of your radio station Kalaweit Radio in Palangkaraya?

Our station started in 2003 and targets young people by airing good music and funny shows. Every hour we air messages about gibbons and the forest. 70 percent of the rescued animals we see are actually from our listeners. At schools, kids will tell their friends off for owning pet gibbons and in the end they hand them over to us for rehabilitation.

Tell us about your TV show Kalaweit Wildlife Rescue.

The second season on Metro TV starts in March. The cameras follow my team saving animals all over Sumatra, Borneo and Mentawai. It’s the first TV show on conservation shot in Indonesia. Having millions of people watching is the best way to help. On primetime French television I’m also in the middle of shooting a documentary series where we travel the world trying to save different endangered animals.

How can readers help?

The first thing is to say no to palm oil.

We have a lot of forest to save, but we need the money to buy the land. We require €550,000 a year to survive, which does not include money to buy forestland. We are 100 percent funded by donations.

Thank you, Chanee. Visit www.kalaweit.org for more information on how you can help this noble cause.

Photos courtesy of Kalaweit Foundation.

Then Trash Became Ffrash: Meet Karin van Horssen and Renate Suurd-Joossink

Ffrash produces high-quality, sustainable design furniture and home interior products from trash, giving former street children a chance at a better life. Their values? 100 percent trash, 100 percent sustainable, 100 percent design and 100 percent not-for-profit. We meet the two ladies in charge to find out more.

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Karin
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Renate

What are your professional backgrounds and what brought you to designing interior products out of trash in Bekasi?

 

 

 

 

 

Renate: I came to Jakarta in 2013, having worked for more than 15 years for Wegter Consumenten BV in the Netherlands, where I developed concepts for kitchen and tableware in many different styles.

Accompanying my husband to Indonesia, Ffrash was the logical step to share my professional experience and contribute to this great opportunity. Jakarta, with its more than sufficient amount of trash and high number of street youths, needs awareness and support. Giving former street youth a second chance by providing them shelter, training, work experience in combination with sustainable design products from trash, is the perfect way for me to support the Indonesian society.

Karin: After having different marketing jobs in the Netherlands, I decided to start my own business in 2008. By creating clothes for women and girls, I combined creativity and entrepreneurship. My husband’s work brought me and my family to Indonesia in 2013. When I first saw the design products of Ffrash and heard the story behind the project, I was really impressed. So, when I had the opportunity to join this beautiful project, I didn’t hesitate. With Ffrash, again, I can combine creativity and entrepreneurship, but more important: give the former street children of Jakarta a second chance.

Where do you source your recyclable items from?

The wine bottles are generally given to us by friends and we work with some restaurants to acquire their used wine bottles, too. We are always in need of wine and glass water bottles. The table vases are made from fishing boat bulbs, which were once thrown overboard when broken. We buy the majority of our other materials directly from the trash pickers.

Photo Bulb VaseI actually own one of your vases made out of a fishing boat’s light bulb. Where did you get your inspiration for this unique design?

The vase was designed by the Dutch designers Guido Ooms and Karin van Lieshout. They travelled to Indonesia several times to visit trash dumps in search of the right materials. After having designed the Ffrah collection, they trained the team on how to handle the tools and machines and the various aspects of product design.

What creative designs are you working on now?

At the moment we are working with Indonesian designers, Karsa, and we are looking for new designers who can develop and add a new Ffrash collection.

Tell us about the children that you work with and train as artisans. These children used to live on the streets before becoming a part of Yayasan Kampus Diakonia Modern (KDM) and entering into your programme. What positive developments have you noticed in their characters from being a part of Ffrash?

Ffrash works closely with KDM, a local foundation that offers shelter to former street children. Ffrash believes that every child deserves the right to a sustainable future in a clean environment. With this vision, we created an opportunity for the street children to become skilled workers who can turn trash in beautiful design products. Ffrash provides the former street children aged 16 to 19 years, 18 months’ training, but also endows these youth with knowledge and skills to start their own companies.

At Ffrash, they learn how to use and develop their skills in different ways. They work in the Ffrash workshop from Monday till Friday. Further, we offer them schooling – English courses and safety training. We notice that some children are becoming more responsible and more self-confident.

Do your artisans get paid for their work? How do you ensure your work with the children is sustainable?

The artisans receive pocket money for their work. There are three key factors – economic growth, environmental issues, and poverty – that must be addressed in order for sustainable development to take place. Poverty in particular often prevents sustainable use of natural resources, and so it must be handled intelligently to reverse the trend. By integrating environmental conservation on one hand, and economic development on the other, sustainable development can be achieved. In other words, sustainability requires a balance between ecological, economic, and social considerations.

CS_FfrashWorkshop-003Ffrash went in search of new applications for reusing trash to provide more benefits to the less fortunate youths around Jakarta, while also reducing the energy required for recycling. In this way, Ffrash contributes to sustainable development by creating a better balance between consumption and conservation. It is a fact that the processing of wood, whether for the purpose of furniture-making or wood crafting, is part of the Indonesian culture and tradition. Ffrash does not chop down more trees to make its furniture and interior design products. Instead, Ffrash makes furniture and other products by re-using trash, thus showing people that you can create new products without using wood as a raw material.

Additionally, ‘upcycling’ offers a solution to the problems around waste processing in Indonesia. And lastly, by training youths in furniture-making, Ffrash empowers them to succeed in society. Vocational training and professional coaching support the street children to break out of the vicious cycle of poverty. The children learn to create a better future for themselves in an environmentally sustainable manner, while learning a trade and entrepreneurial skills.

What is the most moving experience you’ve had while working at Ffrash?

The whole experience has been moving. There are success stories, but sometimes also some sad stories. It has its ups and downs. That’s how it goes in real life…

Are there any challenges that you face working with ex-street children?

It’s obvious that their background is totally different from ours. Sometimes it is difficult to empathise. For us it’s important to keep in mind that their backgrounds are different and to react the right way.

From your work in this industry, how have you found the Indonesian mentality towards rubbish?

There is a still a lot of work to do in Indonesia. It’s going slowly, step by step. This will take years after years to change. We have just started to notice the presence of more public rubbish bins around Jakarta, encouraging people to separate and dispose of their rubbish more thoughtfully.

What can we expect to see from Ffrash in the near future?

We want to make a beautiful high design interior collection which is much more expanded. We also want to generate more selling points. On the other hand, we will try to help the former street youth as much as we can, giving them a second chance and a better future. All profits are divided between the children and the running of the workshop. We invest in their further development and training to give them a second chance.

Thank you! To get in touch, please email: renate.joossink@gmail.com 

Producing Durable Pallets from Recycled Plastic Waste

Bali (and Indonesia) has received a lot of negative press in recent years with regards to plastic litter. This issue, we meet with PT Enviro Pallets, a manufacturer of nestled pallets made entirely from recycled plastic waste which would otherwise have ended up in landfills. We meet General Manager, Lars Armstrup, to find out more about where the innovative company sources their plastic waste, the manufacturing process, and the their environmentally-conscious values. 

Enviro Pallets was founded by Matthew Darby in New Zealand – when and for what reason was the plastic recycling plant opened in Bali?

We started in 2012, moving the equipment across from the previous factory in Christchurch, New Zealand.  In visits to Indonesia, Matthew saw a very significant plastic waste issue across the nation, and discussions with the National Investment Agency highlighted the added issues surrounding this in Bali. A strong local desire for solutions to help tackle the plastic waste problem, and to keep Bali Clean, ultimately led to the decision to set up our first Asian factory here.

What excited you about coming onboard?

Having worked for 30 years in logistics and industrial manufacturing in six different Asian countries, I am intimately aware of the challenges around raw-material requirements to keep supply chains moving, specifically the high demand for timber to produce pallets for the movement of finished products.

Global estimates state that more than 40 percent of the world’s sawn timber is used to produce wood pallets. Our unique Thermo Fusion™ technology allows us to use the recycled plastics others do not want, thus benefitting from a low raw-material cost, making our plastic pallets directly competitive with wood pallets, at the same price.

We truly believe we will introduce a real alternative to the use of wood, and the infinite re-use of plastics over and over again. Not only do we use 100 percent recycled plastic, but our products are also themselves 100 percent recyclable, enabling us to use the same plastic raw material multiple times.

Can you give us a brief explanation of the Thermo Fusion™ production process?

We take mixed plastics, shred it and subsequently subject it to heat and pressure, mechanically binding the polymers of the different types of plastics. This results in a malleable plastic substance that under very high pressure is formed into the finished product of a pallet.

The uniqueness of our equipment is that we are able to use mixed plastics of all types in one combined process. This is different to what normally happens in the recycling of plastics. Normally, polymers must be segregated, to for example only contain PET or only HDPE, which is then converted to granules and mixed with virgin plastics for injection moulding processes.

 Plastic at PT Enviro PalletsHow many tonnes of plastic do you process a day?

We just started our second production line, and with that we can now process more than 600 MTS of plastic per month – most of which would have gone to landfills.

How do you collect the plastic waste used to make your pallets?

We work with recyclers in Bali, who supply steady volumes of plastic to us. We have recently established programmes with the Bali Government’s departments of Sanitation, Gardening and the Environment, allowing us to work directly with the island’s nine regencies and their sub-districts. Two of these are now our active suppliers of recycled plastics, and we continue to engage with the remaining, expecting to have covered all during 2016. Supplies also come from schools and brand retail shops, where we engage with them on campus and in-store to facilitate their efforts to reduce, reuse and recycle.

How much do you pay per kilogram of plastic waste that people bring to you?

First of all, we want clean and dry plastic. Clean means free from non-plastic material such as cardboard, paper, glass, aluminium foil, etc. We can deal with varying degrees of these in the process, but we run the most efficient when these are not present. But for the plastic types themselves we do not distinguish between the different kinds of polymers, as we readily mix them all together in our process.

Our pricing starts at Rp.1,200 per kg of plastic and increases with the cleanliness and dryness of plastic that we receive. Being willing to pay for something that people normally throw away is having a positive impact in the communities that we work with.

 Besides the fact that they’re created from plastic waste, what else makes your pallets special?

There are literally hundreds of different pallet sizes and functionalities in use around the world – our process allows us to produce all of them. Plastic is stronger than wood, and therefore gives a better performance over time compared to wood. Even though our pallets will eventually break, the difference with wood is that a damaged wooden pallet has very limited use at the end of its short life. Wood pallets are either burnt (for energy), grinded up (for mulching purposes), or in the vast majority of cases disposed of to rot. Because our process uses 100 percent recycled plastic, we simply take back the damaged pallets, grind them up and run them through our production process again, to be reborn as new pallets.

Please tell us about your expansion plans, especially to Indonesia’s capital, Jakarta.

We have significant ambitions both on a national and global basis. We do expect to expand into Java and beyond in the very near future.

Bye Bye Plastic Bags have been given a MoU by the provincial government in Bali to stop giving away free plastic bags in 2016 and ban plastic bags altogether by 2018. How will this affect production at your plant?

Melati and Isabel, who founded Bye Bye Plastic Bags, are such an inspiration – amazing girls. I met with them recently and banning plastic bags is definitely the way to go. I believe other cities around Indonesia are working on similar schemes. Unfortunately, the global production of plastic continues to rise at about four percent annually, and the sad fact is that even if all plastic bags were banned, it would still only make a small reduction in the total plastic output. There is so much new plastic being made every day.

We cannot function as a world without plastic, but through what we do, we believe we help to move us to a point of ‘no new plastic being put into the world’, as we can infinitely recycle the same plastics again and again, even though they are all mixed.

Lars Armstrup, General Manager of PT Enviro Pallets, Bali
Lars Armstrup, General Manager of PT Enviro Pallets, Bali

As the General Manager of a business that actively contributes towards a cleaner world, you must be extremely passionate about what you do. What work ethics that you hold dear to your heart would you like to see other business owners embody?

I love what we do. Few people are given the opportunity to head up an enterprise that truly holds the potential to change a segment of the world, and in this respect our team and I are very fortunate. I am not sure that I am necessarily any different from other business leaders, however I am fuelled by passion – because I believe that is the only way to achieve excellence.

My work ethics are a real sense of purpose, strong determination and focus, which allow you to work through the unavoidable challenges and road blocks that are always present in business. Ultimately though, ‘Deliver The Promise’. What we promise to our customers, all my colleagues, our suppliers and communities is vital, as that is the only way in which we can achieve long-term sustainability both on the environmental front and for ourselves as a business.

Thank you, Lars. To get in touch, email:  marketing@enviropallets.com

McKinsey & Company in Indonesia: Unleashing the Potential of the Archipelago’s Economy

Paris-born Guillaume de Gantes started his journey with McKinsey & Company 15 years ago in Paris. He mainly worked in New York, where he was elected as a partner of the firm. This Harvard Business School alumnus moved to McKinsey’s office in Indonesia two years ago and he talks to us about the opportunities and challenges in ASEAN’s largest economy.

Guillaume, tell us how you’ve found working in this region so far.

I love Southeast Asia as a region because there’s so much happening here. For me, the professional aspect of coming to Indonesia was really about being in the heart of what is going on in ASEAN. I was very keen to be in such an exciting country.

Can you give us some background information on McKinsey’s growth in Indonesia and Southeast Asia?

We are present in most countries in Southeast Asia: Indonesia, Thailand, Malaysia, Singapore, the Philippines, and most recently, Vietnam. We work with government institutions and enterprises in all major sectors, to translate the region’s rich opportunities into transformative economic and social impact. We also help leading multinationals build and grow successful businesses in Southeast Asia.

We have been present in Indonesia since 1988, and the office was McKinsey’s first in Southeast Asia. We help many of Indonesia’s leading enterprises drive growth, transform operational and organisational performance, shape new business models, build leadership capabilities, and accelerate economic development.

McKinsey is known as the world’s leading global management consulting firm. In which industries do you consult and in what capacity?

Our mission has always been to help clients make distinctive, lasting, and substantial improvements in their performance. Globally, we serve clients across all industries and sectors with capabilities to support execution and make change happen.

In Southeast Asia in particular, we serve clients in all major sectors including oil and gas, mining, financial services, telecom and media, consumer industries, travel and logistics, and the public sector. I personally serve our clients in the financial services, telecommunications and healthcare sectors.

Your recent work in Indonesia has included building one of the major banks here. How were you involved in redesigning the distribution process of this bank?

Given my background, I am personally passionate about working with banks and the financial services industry, which is hugely impacted by digitization. We have done a great deal of work in digital – building digital banks and digitizing current processes. There is a growing recognition that banks will have to change the way they work dramatically or entire businesses will be taken over by ‘Fintech’, nimble financial technology firms. You see this in the US; you have small firms that have already taken over parts of the banking value chain. Every single part of a bank in the US is ‘under attack’ by small firms. So, there is a scenario where banks could disappear. As Bill Gates said, banking is necessary, but banks are not. Banks will have to evolve or lose a lot of what they do today.

There are 118 commercial banks in Indonesia and the interesting question is: out of those banks, how many are ready for competition in the digital age?

Your latest report, Winning in Indonesia’s Consumer Good’s Market, discovered that 7 of the 16 companies you surveyed were winners in at least one of the performance areas. Only one company won in all of them – what traits must a consumer goods company possess in order to succeed in Indonesia?

We did extensive customer research in a number of categories and one of the things we looked at is how consumers make decisions. Indonesian consumers tend to be very family and group-oriented when it comes to making decisions, as opposed to Chinese consumers, who are fairly individual. Indonesians like to ask family and friends if they have tried the product, putting a lot of value in their opinion. They also like products that can be shared.

People here rely on their social network quite a bit, especially through social media, much more than other countries we’ve looked at. There is also a very brand-loyal culture here and shoppers take fewer risks – people typically know what they are going to buy ahead of time. Based on our study, these two things do not change with level of affluence.

Indonesians also really value local brands. In our survey, we noticed a lot of Indonesian people think KitKat is a local brand, when it isn’t. Brands that can understand all of the above and market themselves well locally, as well as integrate into social media will be able to do well here.

Can you please debunk some of the common recent myths of Indonesia’s economy?

The first myth is that Indonesia’s growth is Jakarta-led. If we look back a few years, the economy was already driven outside of Jakarta, and even outside of Java, in Sumatra, Sulawesi, Kalimantan. In fact, 90 percent of the fastest growing cities are outside of Java.

Another myth is that Indonesia is an export or raw material-driven growth, when increasingly, it is a consumption driven growth. The population of Indonesia’s urban consuming class is growing by the equivalent of one Singapore every year and will grow to 86 million by 2020.

The most interesting myth, however, is that Indonesia is an unstable economy. We have found that among OECD and BRIC countries, the standard deviation of growth in Indonesia in the first 10 years of the century actually makes Indonesia the most stable economy.

Let’s discuss growth. You believe by 2030, Indonesia could be a global top 10 economy, surpassing the UK, France and possibly Germany. How could this be achieved and what hurdles do we face?

Yes, it could be. Indonesia has strong intrinsics – the growing consumer market, becoming an international food hub, and being a lean resource provider and user.

However, there are also relevant challenges. Our research shows that Indonesia needs to increase productivity by 25 percent to maintain historic growth rates. One major sector that will benefit from this is farming, agriculture and fisheries. A simple example – in Japan, people freeze fish so if the price of fish depreciates, they don’t have to sell their fish right away. Here, the infrastructure to freeze fish is not in place.

There is a big need to improve infrastructure. To grow, the country will need to spend about US$2.7 trillion in infrastructure in the next 15 or so years.

Indonesia also needs to have greater financial inclusion – getting people to be able to save. We have 250 million people in the country but only 70 million bank accounts. Getting more people to save, access credit and use banking systems will be important towards achieving this growth and unlocking its potential.

Do you think the world’s eyes are on this region at the moment?

Yes, very much so. Southeast Asia is one of the fastest growing markets in the world. If it were a single country, it would be the seventh largest in the world, with a combined GDP of US$2.4 trillion. It is projected to rank as the fourth-largest by 2050. I am reminded of the opportunities in these economies by the sheer number of companies that have reached out to us to help unlock the potential – it’s amazing. For many companies, they see Indonesia as the next big frontier.

When these companies reach out to you for investment opportunities, which sectors do you suggest they invest in?

It’s very hard to name a sector in Indonesia which does not offer investing opportunities. We have found that there is US$1.8 trillion in opportunities for businesses who invest in Indonesia’s four priority sectors: consumers, agriculture, resources and talent. We believe this potential is going to be further unleashed and accelerated by the power of digital, whether through mobile and internet banking, e-commerce, education, manufacturing, government service delivery and more.

Thank you, Guillaume.

Turning Passion into Profits: Aaron Mashano of Leaders of Tomorrow

Zambian-born Aaron Mashano moved to Australia in 2001 to study English, law and commerce. He was drawn towards helping young migrants in prison, which led him to build his business in educating people to turn their passion into profits. In 2012, he moved his headquarters to Bali and wrote his books, The Economic Migrant and Seeds of the Wawa Tree – 11 African Short Stories. We talk to Aaron to find out more about his business consultancy, workshops, passion and how Bali chose him.

Where are you based at the moment?

I live in Canggu but will probably be making Sanur my base soon. My business model works around partnering up with co-working spaces because I get the ideal clients with the seed to start up and monetise their passion. It’s also a really good community space, so you find people are a bit more relaxed. Sanur has a place called Kumpul, which is in a creative house called Rumah Sanur. It is the first co-working space I’ve found that has a 50-50 split between expat and Indonesians, which is great for me.

What led you to pursue the work that you do now?

I’m a humanitarian at heart and working in the corporate arena, I wasn’t really seeing the impact with individuals and communities. So, I started branching out in social enterprises on the side and found that I was more passionate about that.

How was Leaders of Tomorrow born?

When my son was born, I started questioning my behaviours, actions and my role in life. ‘Am I here to look good or am I here to make a difference to future generations?’ I figured out that I wanted my life to mean something. I always knew that I wanted to become a coach or a writer or a speaker but I never thought I could do it. In 2012, I set up a business with a silly name that keeps me accountable and I really do my best so that my son can follow suit.

Tell us about the work you did in juvenile prisons.

I started working with juveniles in prison, teaching them about life skills, communication and confidence building. A lot of the African migrant community were ending up in prison because of identity issues, which refugees and immigrants face. We started getting really good results and I got a real addiction to helping young people find opportunities.

Was it difficult for you as a migrant in Australia?

I’m an eternal optimist, but it was probably one of the hardest things I’ve done, especially with the language barrier. As an African, black man trying to find his feet in Australia, I think I lost myself trying to become someone who I thought I needed to be. I found myself being one of the best performers in interview and job settings but I just wasn’t getting picked. I had to work 10 times harder to get the job, which I did, and I found myself in middle management within a year because of my work ethic. Australia opened it all up for me and after six years I got my permanent residency and the sky was the limit.

What attracted you to set up Leaders of Tomorrow in Bali?

I was going through my own spiritual journey and I came to Bali to speak and ended up running a workshop. I have to admit I had my own ‘Eat Pray Love’ experience, so I thought maybe it was a good time to expand internationally. I came back to Bali a few months later to write and by the time I finished my book, I realised I felt more at home in Bali. By February 2014 I was living here, but I still run my operations in Perth and I’m looking to expand to the US.

Did Bali welcome you with open arms?

I’ll put it this way, I’ve been in Australia for 15 years and I was calling Bali home pretty much a month after I moved. It just resonates with me.

Leaders of tomorrow workshopTell us about your Bali workshops.

I started my first ‘Passion 2 Profit’ workshop in Bali in August 2014, which I run every quarter in Sanur. I’m looking for people who have a talent or a passion and want to create an enterprise around it. Our workshops run for six hours and we help to identify people’s passion, refine their skills, and ways of monetising to create an enterprise.

How many people do you have in your workshops?

A maximum of 50; I used to take 400, which would be better for a keynote speech, which I’m interested to pursue in Jakarta.

What happens after each workshop? Explain your business consulting services.

Because I have more of a personal approach, I try to find out about the individuals who join my workshops, discovering what their core needs are. 80 percent of the people that do attend are probably not suited for my post-workshop business consulting services. If you continue on with me, you can either buy a book, study online, or I take a few people on a personalised consultancy where we talk once a month. For the latter option, you have to be really ready. By the third month you should have your business up-and-running and by the sixth month you should be making a profit.

How many people ‘make it’ with you?

A majority of them do eventually make it, which is why I can only take 20 percent of the room at any given time.

What traits of a successful person do you notice in your workshops?

Jim Rohn, my favourite mentor of all time said, “If you really want to do something, you’ll find a way. If you don’t, you find an excuse.”

When people don’t show up at my workshop, chances are they’re not in that 20 percent group. In the workshop we play games oriented around action-taking and I find by the end of the six hours, 20 percent have played most of the games and played them competitively. If you think about it in the business world, if you’re not out there hustling, you won’t build a business. If you won’t hustle in a safe environment with a small amount of risk, you’re not likely to hustle at a bigger level with a lot of risk, and sharks in the market place. Within half of the workshop, I have cherry-picked and know who is most likely going to be someone I’d like to work with as their personal business consultant.

Tell us about the different workshops you have on offer and how much they cost to join.

‘Passion 2 Profit’ is more expat-oriented and ‘Business Blitz’ is more for local businesses, where people ask for specific advice on specific problems. ‘Passion 2 Profit’ costs Rp.350,000 but if it’s at a co-working space where you’re a member, then it’s Rp.250,000. ‘Business Blitz’ is Rp.150,000. Both workshops run for six hours.

Do you notice differences in business approach between expat and Indonesian people in your workshops?

I find the Indonesian and Balinese to be very straight-forward. They know exactly what their business is and what it is not. Usually they are very focused on sales. With the expat community, the business should be simple but I spend more time trying to simplify what’s going on in their minds. They’re worrying about how they’re going to make a million dollars to worrying about what the government thinks, so we don’t get the business started. The expats are also very much about perfection, whereas the Indonesian market want to get the product out there and refine as they go. In the most practical way, the Indonesian entrepreneur is probably more suited for business because that’s what business is.

What’s next for you?

5 December will be my last 2015 workshop in Bali and I plan to do something in Jakarta before then. Next year I will launch in San Francisco, Amsterdam and Africa. I’m also creating an e-business suite, which will allow my clients online marketing campaigns and administrative service, so they can focus more on building their businesses.

Thank you, Aaron. To get in touch, email ceo@lotprofit.com

McKinsey & Company in Indonesia: Unleashing the Potential of the Archipelago’s Economy

Paris-born Guillaume de Gantes started his journey with McKinsey & Company 15 years ago in Paris. He mainly worked in New York, where he was elected as a partner of the firm. This Harvard Business School alumnus moved to McKinsey’s office in Indonesia two years ago and he talks to us about the opportunities and challenges in ASEAN’s largest economy.

Guillaume, tell us how you’ve found working in this region so far.

I love Southeast Asia as a region because there’s so much happening here. For me, the professional aspect of coming to Indonesia was really about being in the heart of what is going on in ASEAN. I was very keen to be in such an exciting country.

Can you give us some background information on McKinsey’s growth in Indonesia and Southeast Asia?

We are present in most countries in Southeast Asia: Indonesia, Thailand, Malaysia, Singapore, the Philippines, and most recently, Vietnam. We work with government institutions and enterprises in all major sectors, to translate the region’s rich opportunities into transformative economic and social impact. We also help leading multinationals build and grow successful businesses in Southeast Asia.

We have been present in Indonesia since 1988, and the office was McKinsey’s first in Southeast Asia. We help many of Indonesia’s leading enterprises drive growth, transform operational and organisational performance, shape new business models, build leadership capabilities, and accelerate economic development.

McKinsey is known as the world’s leading global management consulting firm. In which industries do you consult and in what capacity?

Our mission has always been to help clients make distinctive, lasting, and substantial improvements in their performance. Globally, we serve clients across all industries and sectors with capabilities to support execution and make change happen.

In Southeast Asia in particular, we serve clients in all major sectors including oil and gas, mining, financial services, telecom and media, consumer industries, travel and logistics, and the public sector. I personally serve our clients in the financial services, telecommunications and healthcare sectors.

Your recent work in Indonesia has included building one of the major banks here. How were you involved in redesigning the distribution process of this bank?

Given my background, I am personally passionate about working with banks and the financial services industry, which is hugely impacted by digitization. We have done a great deal of work in digital – building digital banks and digitizing current processes. There is a growing recognition that banks will have to change the way they work dramatically or entire businesses will be taken over by ‘Fintech’, nimble financial technology firms. You see this in the US; you have small firms that have already taken over parts of the banking value chain. Every single part of a bank in the US is ‘under attack’ by small firms. So, there is a scenario where banks could disappear. As Bill Gates said, banking is necessary, but banks are not. Banks will have to evolve or lose a lot of what they do today.

There are 118 commercial banks in Indonesia and the interesting question is: out of those banks, how many are ready for competition in the digital age?

Your latest report, Winning in Indonesia’s Consumer Good’s Market, discovered that 7 of the 16 companies you surveyed were winners in at least one of the performance areas. Only one company won in all of them – what traits must a consumer goods company possess in order to succeed in Indonesia?

We did extensive customer research in a number of categories and one of the things we looked at is how consumers make decisions. Indonesian consumers tend to be very family and group-oriented when it comes to making decisions, as opposed to Chinese consumers, who are fairly individual. Indonesians like to ask family and friends if they have tried the product, putting a lot of value in their opinion. They also like products that can be shared.

People here rely on their social network quite a bit, especially through social media, much more than other countries we’ve looked at. There is also a very brand-loyal culture here and shoppers take fewer risks – people typically know what they are going to buy ahead of time. Based on our study, these two things do not change with level of affluence.

Indonesians also really value local brands. In our survey, we noticed a lot of Indonesian people think KitKat is a local brand, when it isn’t. Brands that can understand all of the above and market themselves well locally, as well as integrate into social media will be able to do well here.

Can you please debunk some of the common recent myths of Indonesia’s economy?

The first myth is that Indonesia’s growth is Jakarta-led. If we look back a few years, the economy was already driven outside of Jakarta, and even outside of Java, in Sumatra, Sulawesi, Kalimantan. In fact, 90 percent of the fastest growing cities are outside of Java.

Another myth is that Indonesia is an export or raw material-driven growth, when increasingly, it is a consumption driven growth. The population of Indonesia’s urban consuming class is growing by the equivalent of one Singapore every year and will grow to 86 million by 2020.

The most interesting myth, however, is that Indonesia is an unstable economy. We have found that among OECD and BRIC countries, the standard deviation of growth in Indonesia in the first 10 years of the century actually makes Indonesia the most stable economy.

Let’s discuss growth. You believe by 2030, Indonesia could be a global top 10 economy, surpassing the UK, France and possibly Germany. How could this be achieved and what hurdles do we face?

Yes, it could be. Indonesia has strong intrinsics – the growing consumer market, becoming an international food hub, and being a lean resource provider and user.

However, there are also relevant challenges. Our research shows that Indonesia needs to increase productivity by 25 percent to maintain historic growth rates. One major sector that will benefit from this is farming, agriculture and fisheries. A simple example – in Japan, people freeze fish so if the price of fish depreciates, they don’t have to sell their fish right away. Here, the infrastructure to freeze fish is not in place.

There is a big need to improve infrastructure. To grow, the country will need to spend about US$2.7 trillion in infrastructure in the next 15 or so years.

Indonesia also needs to have greater financial inclusion – getting people to be able to save. We have 250 million people in the country but only 70 million bank accounts. Getting more people to save, access credit and use banking systems will be important towards achieving this growth and unlocking its potential.

Do you think the world’s eyes are on this region at the moment?

Yes, very much so. Southeast Asia is one of the fastest growing markets in the world. If it were a single country, it would be the seventh largest in the world, with a combined GDP of US$2.4 trillion. It is projected to rank as the fourth-largest by 2050. I am reminded of the opportunities in these economies by the sheer number of companies that have reached out to us to help unlock the potential – it’s amazing. For many companies, they see Indonesia as the next big frontier.

When these companies reach out to you for investment opportunities, which sectors do you suggest they invest in?

It’s very hard to name a sector in Indonesia which does not offer investing opportunities. We have found that there is US$1.8 trillion in opportunities for businesses who invest in Indonesia’s four priority sectors: consumers, agriculture, resources and talent. We believe this potential is going to be further unleashed and accelerated by the power of digital, whether through mobile and internet banking, e-commerce, education, manufacturing, government service delivery and more.

Thank you, Guillaume.

Karishma Vaswani of BBC News

Meet Karishma Vaswani, a well-known face in journalism. Karishma has been the BBC News Indonesia Correspondent since 2009, and was recently promoted to Indonesia Editor of BBC News. An intelligent and strong woman, Karishma is also a mother of two. I meet her to discuss her experiences as a journalist and her views on unbiased reporting.  

Karishma, where are you originally from and what brought you to Indonesia in 2009?

I moved here from India in 2009 with the BBC, but I lived here before as a child and my parents have been in Indonesia for a long time. Before moving here in 2009 I was working in Mumbai as the India Business Report Presenter. I went to primary school and high school in Jakarta, and I read English and American Literature at Warwick University in the UK. I have a Singaporean passport.

Karishma reporting on flooding in Jakarta

How do you juggle being the Indonesia Editor of BBC News and being a mother of two?

Well, family really helps. My mum and dad live here in Indonesia, so when I’m at work, they help me out a lot. My husband runs his own business in digital marketing, so he’s between Singapore and Jakarta. It was quite a struggle initially to think how I was going to look after the kids and work. The other day I was dropping my daughter at school and she said to me, “Mum, today I’m the boss. I’m going to ask the questions.” And I said, “OK great!” That’s exactly what I want her to be doing. I was the first girl in my family to go and get a job and it’s really encouraging that my daughter feels it’s possible to do all this. Juggling work and family is not always perfect, but it’s possible.

You’ve interviewed the Vice President of Indonesia, Jusuf Kalla, the founding father of Singapore, Lee Kwan Yew, the Indian Finance Minister, P. Chidambaram, Indonesia’s Trade Minister Gita Wirjawan, and the head of Indonesia’s investment board, Chatib Basri, along with many others. Which interview would you say was most memorable to you and why?

In Indonesia, I would have to say it wasn’t one person in particular; it was a group of people. Right before I went on maternity leave last year, the BBC ran a series of stories on asylum seekers. It was that group of asylum seekers that left a big impression on me. There was one chap in particular, who had spent about 30 days in a detention centre in Jakarta and was desperate to get to Australia but his boat was shipwrecked. Australia doesn’t want to take these guys and they don’t want to go back to their home country, Afghanistan, where they will be prosecuted. He was such a nice person who had left his home to try and find protection for his family.

He texted me a couple of weeks after the story went out and told me he was still in the detention centre and had no idea when he’d be getting out. I texted him when I returned from maternity leave and he never responded, so I’m kind of hoping he’s out and has found asylum, but there’s no way of telling. I think it’s those kinds of people who stay in your memory.

It’s a reflection of the fact that at the BBC is not about the high profile, ultra important politicians; we make it a point to go and speak to real people. So you’ll find in all of our stories that it’s the people on the ground that we really want to tell stories about. And that’s why it’s so important to recognize that we have the largest number of journalists of any news network in the world. We have people in the most inconceivable places, bringing invaluable perspective.

Have you interviewed Prabowo and Joko Widodo, the presidential candidates?

We interviewed Jokowi, but Prabowo wasn’t available, so we got his campaign spokesman Sandi Uno instead. Both sides were confident that they would emerge victorious. It’s a tight race, but what struck me throughout this election season is how politically engaged Indonesians are. No matter what happens, hopefully the real winner in all of this is Indonesian democracy. People should expect and demand more of their leaders.

Have you ever been in a dangerous situation here while doing your job?

In 2009, I was on the scene for the JW Marriott bombing. By the time I got to the scene, the bomb had already exploded. It was in the morning and I was at the gym when I got the call, so I went straight out. There were people everywhere, and I had just come away from reporting on the siege in Bombay, so I kept transferring my previous experience over, thinking, “Are there going to be armed gunmen?”

Karishma reporting on the 2014 presidential elections

What does the BBC do to protect its journalists?

We have a hostile environment course, which we all have to undergo, with constant refreshers. Nothing can prepare you for a dangerous situation, but we try and equip our journalists with tips for how to cross a checkpoint, how to identify whether the sound of a bomb is one that’s very far away or if you should dive to the ground. Or at a dodgy checkpoint, do you sense that the guys are just going to ask you for cigarettes or are they going to abduct you? There’s a lot of roll play, which can be quite scary. A colleague of ours, Alan Johnston was kidnapped and he was on one of our courses. After he was released, as a result of a lot of lobbying, he talked about what kept him going and it was the things he had learned; Stockholm syndrome, how to talk to people who kidnapped you, etc. First aid is also the most important aspect of this course.

What do you believe the future has in store for Indonesia?

Indonesia has seen remarkable growth over the last decade, but it has to remain on a stable path, with stable governance and a stable environment.

Do you see Indonesia as home?

Yes, definitely. I have no plans to leave. My parents live here and it’s really nice for them to have their grandkids around. And it’s exciting for a reporter – there’s so much going on here!  

Tell us about the BBC’s impartial ethics, which must be followed by its journalists.

Everyone accepts that journalists have personal biases; that’s a fact of life. But the responsibility of the journalist, and certainly the expectation of the BBC, is that if that personal bias leaks in, you are not doing your job. If you were on my team and you came to me and said, “I have an issue covering this story because I feel so strongly about this,” then I would say, “I think you need to excuse yourself from this story because you can’t get beyond your personal limitations.” And that’s fine. Sometimes people feel really strongly about things and they need to be honest with themselves. That’s part of journalism as well; honesty and integrity. To have a personal bias, that bias cannot affect itself into your work. If you feel that unbiased reporting doesn’t really exist here, then I would ask you to consume more BBC material.

First published in Indonesia Expat, July 2014